How I Market Your Home Online

[vc_row][vc_column][vc_column_text]Let’s cut through the hype you may be seeing as regards to Internet marketing of real estate. Sure, every brokerage and agent worth their salt has a website. My website is designed around presenting my seller listings to showcase them to their greatest potential.

There is no single real estate website that’s likely to enjoy more than a single digit percentage of searches performed by buyers looking for local properties. That’s because there are hundreds or thousands of real estate sites and they’re all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.

Why tell you this? I want you to know about the power of “syndication,” and why I spend significant resources, time and effort in syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate website. I have systems in place to have your listing on dozens of websites, including Yahoo, Trulia, Zillow, and others, and within hours of your listing going live.

So, although we’re getting great search engine exposure, we’re not relying on it to be our only resource to sell your home through online marketing. Each of those sites to which we syndicate your listing will have links back to the original and complete listing on my website. It’s there that we shine in marketing your property once we’ve attracted visitors from these other sites.

  • A full and expert suite of professional quality images of your home will be taken. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value high quality images more than any other feature of real estate listings. This is very important and not utilized by many brokerages.
  • Virtual tours when appropriate are created for your property. Some properties are better marketed with still photographs, others with a slide show of stills, and some with a video and voice–over. We will work together to produce the very best marketing approach for your property.
  • Thorough, professionally written text descriptions and very thorough information fields to bring every facet of your property to the prospective buyer.
  • Once a buyer gets to my site from these many conduits, I don’t just let them look and leave. I offer showings and other special information about the market and your property in exchange for their contact information. If I can get into direct contact with them, it’s going to increase our chances of selling your property to them.

I get a great deal of my listing business from referrals by my previous satisfied sellers, so don’t hesitate, let me get started helping you today![/vc_column_text][/vc_column][/vc_row]